Work

The relationship between individuals’ personality and specific brand personalities

Year: 2017

Type: dissertation

Study design: Observational Study

Source: SUNScholar (Stellenbosch University)

Author: Xanri Haak

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2783481474

Cites: 177

Cited by:

Related to: 10