Work

The Impact of Cause-Related Marketing on Global Consumers: A Meta-Analysis

Year: 2017

Type: dissertation

Study designs: Systematic Review, Meta-Analysis

Source: OpenCommons - UConn (University of Connecticut)

Author: Michelle Rego

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2785127116

Cites: 206

Cited by:

Related to: 10