Work

Werbung in der Medien- und Informationsgesellschaft

Year: 2016

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-15885-9

Authors: Gabriele Siegert, Dieter Brecheis

Institution: University of Zurich

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2785795079

FWCI: 7.077

Cites:

Cited by: 57

Related to: 10