Work

Individual-level cultural consumer engagement styles

Year: 2018

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-07-2016-0140

Author: Linda D. Hollebeek

Institution: MBS School of Business

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Science Foundation Ireland, Norges Forskningsråd

OpenAlex ID: W2786163545

FWCI: 24.15

Cites: 173

Cited by: 144

Related to: 10