Work

A comparison of two multivariate analysis methods for segmenting users of alternative payment means

Year: 2018

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-10-2016-0157

Authors: Sergios Dimitriadis, Nikolaos Kyrezis, Manos Chalaris

Institutions: Athens University of Economics and Business, National Bank of Greece (Greece)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2786255111

FWCI: 1.789

Cites: 33

Cited by: 9

Related to: 10