Work

Reimagining branding for the new B2B digital marketplace

Year: 2015

Type: article

Source: Journal of brand strategy

DOI: 10.69554/xczq2452

Authors: Debra Zahay, Don E. Schultz, Archana Kumar

Institutions: Northern Illinois University, Aurora University, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2786282385

FWCI: 4.143

Cites:

Cited by: 13

Related to: 10