Work

Design Principles for Co-Creating Digital Customer Experience in High Street Retail

Year: 2018

Type: article

Source: Multikonferenz Wirtschaftsinformatik

Authors: Jan Hendrik Betzing, Daniel Beverungen, Jörg Becker

Institutions: University of Münster, Paderborn University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2787155700

FWCI: 3.517

Cites: 23

Cited by: 16

Related to: 10