Work

Does impact of price endings differ for the non-green and green products? Role of product categories and price levels

Year: 2018

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-06-2016-1838

Authors: Avinash Tripathi, Neeraj Pandey

Institution: Indian Institute of Management Mumbai

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2787859751

FWCI: 4.472

Cites: 80

Cited by: 27

Related to: 10