Work

Effects of Branding Practices on Consumer Choice of Dstv

Year: 2017

Type: dissertation

Author: Catherine K. Jonathan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2787865502

Cites: 6

Cited by:

Related to: 10