Work

The impact of technological marketing on Porter's competitive forces model and SMEs' performance

Year: 2012

Type: article

Author: Progress Hove

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2787979382

FWCI: 0.713

Cites: 99

Cited by: 3

Related to: 10