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17-P: When Not Having Enough Prompts Consumers to Show Off: Reminders of Resource Scarcity Prompt Narcissism

Year: 2017

Type: article

Source: ACR North American Advances

Authors: Laura Goodyear, Caroline Roux, Ali Tezer, Kelly Goldsmith

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2788087610

FWCI:

Cites: 29

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Related to: 10