Work

The Curse of the Original: When Product Change Undermines Authenticity

Year: 2017

Type: article

Source: ACR North American Advances

Authors: Rosanna Smith, George E. Newman, Ravi Dhar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2788209897

FWCI:

Cites:

Cited by:

Related to: 10