Work

Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands

Year: 2018

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-018-0028-8

Authors: Junzhou Zhang, Lei Huang

Institutions: Old Dominion University, SUNY Fredonia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2789170306

FWCI: 0.447

Cites: 62

Cited by: 9

Related to: 10