A Framework Based on Sustainability, Open Innovation, and Value Cocreation Paradigms—A Case in an Italian Maritime Cluster
Year: 2018
Type: article
Abstract: The paper deals with a case study in an Italian maritime cluster seen through a multiple paradigms framework, based on Sustainability (SUS), Open Innovation (OI), and Value Co-creation (VCc). The proposed theoretical framework helps to interpret a true phenomenon consisting of the design of a new product with a prototype created in a network of multiple actors. The approach adopted stems in part from recent writings in qualitative research methodology and is quite apt in this context considering the qualitative, confirmatory nature of this work. The prototype named “TESEO I” was realized through open innovation aimed at sustainability, not only directed at environmental aspects but synergistically with value cocreation, which emerged from interaction among the actors, while also including social and economic aspects. The work concludes with a discussion of theoretical implications related to the proposed framework and the results that emerged from the case study, with both referring to sustainability, open innovation, and value cocreation.
Source: Sustainability
DOI: 10.3390/su10030729
Institutions: University of Messina, Universiteti Reald, Universidad de Huelva
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $2,896
OpenAlex ID: W2789425573
