Work

Do glamour, self-sexualisation and scopophilia influence celebrity endorsement?

Year: 2018

Type: article

Source: EuroMed Journal of Business

DOI: 10.1108/emjb-01-2017-0003

Authors: Catarina Peixoto Carvalho, Antonio Azevedo

Institution: University of Minho

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2789627130

FWCI:

Cites: 45

Cited by: 5

Related to: 10