Work

Motivation: The missing driver for theorizing about resource integration

Year: 2018

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593118764590

Authors: Rolf Findsrud, Bård Tronvoll, Bo Edvardsson

Institutions: University of Inland Norway, Karlstad University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2789667243

FWCI: 15.68

Cites: 102

Cited by: 65

Related to: 10