Work

The Effects of Cognitive Style, Shopping Experience and Consumer Demographics on Consumer Reactions to Quantity Surcharges

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2018.1443309

Authors: Hooman Estelami, Genevieve O'Connor

Institution: Fordham University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2789797159

FWCI: 1.342

Cites: 58

Cited by: 7

Related to: 10