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Media exposure, social comparison and self-discrepancy: A model of prediction of fashion clothing involvement

Year: 2014

Type: article

Source: HKBU Institutional Repository (Hong Kong Baptist University)

Authors: Monic Sun, Zhongshi Guo

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2789826707

FWCI: 0.791

Cites: 48

Cited by: 10

Related to: 10