Work

Service Logic Business Model Canvas

Year: 2018

Type: article

Source: Journal of Research in Marketing and Entrepreneurship

DOI: 10.1108/jrme-06-2016-0015

Authors: Jukka Ojasalo, Katri Ojasalo

Institutions: University of Helsinki, University of Johannesburg, Laurea University of Applied Sciences

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2790076088

FWCI: 17.89

Cites: 102

Cited by: 113

Related to: 10