Work

Men hate it, women love it: Guilty pleasure advertising messages

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.01.021

Authors: Matthew P. Lancellotti, Sunil Thomas

Institution: California State University, Fullerton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2790769072

FWCI: 4.472

Cites: 48

Cited by: 16

Related to: 10