Work

Private-label branding and willingness to pay: evidence from an auction experiment

Year: 2018

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2018.1433704

Authors: Kandapa Thanasuta, Yingyot Chiaravutthi

Institution: Mahidol University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Mahidol University

Award: G4832567018

OpenAlex ID: W2790776989

FWCI: 0.703

Cites: 83

Cited by: 7

Related to: 10