Work

The Influence of Hedonic Shopping Motivation to the Impulse Buying of Online-shopping Consumer on Instagram

Year: 2018

Type: article

Abstract: This research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram.The type of the research is explanatory research.The result of F-test showed that F count (12.829) > F table (2.669) which meant that research variables had influences to the Impulse Buying.With partial correlation value of 0.548, Idea Shopping variable became the dominant factor influencing Impulse Buying on the online-shopping purchase on Instagram. KEY WORDS Hedonic shopping,

Source: Russian Journal of Agricultural and Socio-Economic Sciences

DOI: 10.18551/rjoas.2018-02.11

Authors: Asnawati, S. Wahyuni

Institution: Mulawarman University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $28

OpenAlex ID: W2790913041

FWCI: 1.515

Cites: 11

Cited by: 12

Related to: 10