Work

I love the product but will you? The role of interpersonal attachment styles in social projection

Year: 2018

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21080

Author: Meredith E. David

Institution: Baylor University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2791016168

FWCI: 0.758

Cites: 64

Cited by: 7

Related to: 10