Work

Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2018.1427651

Author: Chen-Ying Lee

Institution: National Taichung University of Science and Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2791284693

FWCI: 10.55

Cites: 89

Cited by: 108

Related to: 10