Work

Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does

Year: 2018

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucy011

Authors: Hao Shen, Jaideep Sengupta

Institutions: Chinese University of Hong Kong, Hong Kong University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2791677306

FWCI: 8.448

Cites: 58

Cited by: 73

Related to: 10