Work

Schumpeterian Customers? How Active Users Co-create Innovations

Year: 2018

Type: book

Source: Oxford University Press eBooks

DOI: 10.1093/oxfordhb/9780198755609.013.36

Authors: Gernot Grabher, Oliver Ibert

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2792228175

FWCI: 1.521

Cites: 50

Cited by: 8

Related to: 10