Work

The congruity effects of commercial brand sponsorship in a regional event

Year: 2018

Type: article

Study design: Observational Study

Source: Tourism Management

DOI: 10.1016/j.tourman.2018.01.016

Authors: Hakseung Shin, Hoon Lee, Richard R. Perdue

Institutions: Virginia Tech, Hanyang University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Thompson

OpenAlex ID: W2792281069

FWCI: 9.839

Cites: 87

Cited by: 48

Related to: 10