Work

Bridging the gap between social media and behavioral brand loyalty

Year: 2018

Type: article

Study design: Observational Study

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2018.02.005

Authors: Masayuki Yoshida, Brian S. Gordon, Makoto Nakazawa, Shigeki Shibuya, Naoyuki Fujiwara

Institutions: Hosei University, University of Kansas, University of Tsukuba, Sasakawa Sports Foundation

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2792333360

FWCI: 26.17

Cites: 71

Cited by: 110

Related to: 10