Work

Understanding Customer Brand Engagement With Virtual Social Communities: a Comprehensive Model of Drivers, Outcomes and Moderators

Year: 2018

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2017.1389241

Authors: Amélia Carvalho, Teresa Fernandes

Institution: Universidade do Porto

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2792402015

FWCI: 44.93

Cites: 68

Cited by: 200

Related to: 10