Work

Effectiveness of branded mobile apps on brand loyalty among Generation Y consumers

Year: 2016

Type: dissertation

Author: Nakuze Chalomba

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2793130878

Cites: 165

Cited by: 2

Related to: 10