Work

Pricing Differentiation Strategy on Customer Satisfaction in Large Retail Supermarkets in Kenya

Year: 2017

Type: article

Study design: Observational Study

Author: Vivian Cherono

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2793549628

FWCI: 0.795

Cites: 26

Cited by: 6

Related to: 10