Work

Recent Developments in Conceptual Profiling

Year: 2018

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-08-102089-0.00012-1

Authors: David M.H. Thomson, Toby Coates

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2793675587

FWCI: 8.673

Cites: 27

Cited by: 10

Related to: 10