Work

The multidimensionality of anthropomorphism in advertising: the moderating roles of cognitive busyness and assertive language

Year: 2018

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2018.1438054

Authors: Brooke Reavey, Marina Puzakova, Trina Larsen Andras, Hyokjin Kwak

Institutions: Dominican University, Lehigh University, Drexel University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: McGill University

OpenAlex ID: W2793822909

FWCI: 7.603

Cites: 48

Cited by: 58

Related to: 10