Work

The brand persona:operationalizing a synthesis of brand equity and social capital

Year: 2017

Type: dissertation

Source: ProQuest Demo Repository

Author: Brandon Chicotsky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2793917211

Cites: 304

Cited by: 2

Related to: 10