Year: 2018
Type: article
Study design: Observational Study
Abstract: This study explores the student orientation, higher education image, perceived value, satisfaction and student trust at the higher education.The authors hypothesize a significant effect between variables.Data from 347 samples are used to empirically test the hypothesized the effects with multi-stage cluster sampling.The results provide evidence of a significant impact between student orientation, student perceived value, and student satisfaction.Higher education image has a significant influence toward satisfaction, perceived value has a significant effect toward satisfaction and trust, student satisfaction has a significant effect toward student's trust
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W2794185648