Work

Perceived Brand Image of Luxury Fashion and Vintage Fashion—An Insight into Chinese Millennials’ Attitudes and Motivations

Year: 2018

Type: book-chapter

Source: Palgrave advances in luxury

DOI: 10.1007/978-3-319-71985-6_7

Authors: Claudia E. Henninger, Zejian Tong, Delia Vazquez

Institution: University of Manchester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2794552802

FWCI: 3.519

Cites: 26

Cited by: 8

Related to: 10