Work

Marketing planning: A key to successful business performance in the hospitality industry

Year: 2016

Type: article

Authors: Marina Perišić Prodan, Dina Lončarić, Ivana Ribarić

Institution: University of Rijeka

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2794917464

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Cites: 9

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Related to: 10