Work

Impact of Brand Personality on PALI: A Comparative Research between Two Different Brands

Year: 2007

Type: article

Study design: Observational Study

Source: International management review

Author: Mengxia Zhang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W27959032

FWCI: 3.542

Cites:

Cited by: 69

Related to: 10