Work

Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015

Year: 2018

Type: article

Source: Journal of Media Business Studies

DOI: 10.1080/16522354.2018.1460051

Authors: Thamaraiselvan Natarajan, Senthil Arasu Balasubramaniam, Gladys Stephen, J. Daniel Inbaraj

Institution: National Institute of Technology Tiruchirappalli

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2795984101

FWCI: 2.683

Cites: 57

Cited by: 8

Related to: 10