Work

Multifaceted Coutry Image and its Impact on Product Evaluation and Brand Attitude: A Case for Chinese Consumers

Year: 2005

Type: article

Source: International Business Journal

Author: Jong Seok Ahn

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2796290757

FWCI:

Cites:

Cited by: 7

Related to: 10