Work

Sport Brand Communities: A Social Network Analysis Perspective

Year: 2015

Type: dissertation

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Joshua M. Lupinek

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2796294795

Cites: 108

Cited by:

Related to: 10