Work

Ethics and Policy Issues for Internet Advertising: Targeting Multicultural Consumers in the Digital Marketing Era

Year: 2017

Type: article

Source: Journal of Management Policy and Practice

DOI: 10.33423/jmpp.v18i4.1481

Authors: J.P. James, Kyungwon (Kyung) Lee, Mingyue Zhang, Jerome D. Williams

Institutions: Salem State University, Rutgers, The State University of New Jersey

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2796502908

FWCI: 0.397

Cites:

Cited by: 8

Related to: 10