Work

Price and in-store promotions in an emerging market

Year: 2018

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-08-2017-0154

Authors: Leandro Angotti Guissoni, Juan Machado Sanchez, Jonny Mateus Rodrigues

Institutions: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Universidade de São Paulo

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2796809384

FWCI: 4.025

Cites: 54

Cited by: 17

Related to: 10