Work

Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers

Year: 2018

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jim.16.0021

Authors: S. Tamer Cavusgil, Seyda Deligonul, Ilke Kardes, Erin Cavusgil

Institutions: University of Leeds, University of South Australia, Georgia State University, St. John Fisher University, Valdosta State University, University of Michigan–Flint

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2796941765

FWCI: 19.23

Cites: 64

Cited by: 103

Related to: 10