Work

Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting

Year: 2018

Type: book-chapter

Study design: Observational Study

Source: Advances in theory and practice of emerging markets

DOI: 10.1007/978-3-319-75013-2_20

Authors: Ashish Gupta, Anushree Tandon

Institutions: Dr. Hari Singh Gour University, Amity University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2796982783

FWCI: 2.478

Cites: 66

Cited by: 9

Related to: 10