Work

Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business

Year: 2017

Type: book

Authors: Christian Kowalkowski, Wolfgang Ulaga

Institution: Arizona State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2797046992

FWCI: 15.33

Cites:

Cited by: 93

Related to: 10