Work

An Empirical Study of Latitude of Quantity Acceptance (LQA) in an Emerging Economy: India

Year: 2018

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2017.1413215

Authors: Gordhan Saini, Arvind Sahay, Gurumurthy Kalyanaram

Institutions: Tata Institute of Social Sciences, Indian Institute of Management Ahmedabad, City College of New York

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Academy of Marketing

OpenAlex ID: W2797361972

FWCI: 0.447

Cites: 79

Cited by: 8

Related to: 10