Work

Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration

Year: 2018

Type: editorial

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-03-2018-1772

Author: Carsten Baumgarth

Institution: Berlin School of Economics and Law

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2797839239

Cites: 91

Cited by: 49

Related to: 10