Work

Marketing Research

Year: 2008

Type: book

Authors: Daniel Nunan, David F. Birks, David F. Burks, Naresh K. Malhotra

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2798323459

FWCI: 83.78

Cites:

Cited by: 526

Related to: 10