Work

Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

Year: 2003

Type: book

Authors: Ray Kordupleski, Janice Simpson

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2798339552

FWCI:

Cites:

Cited by: 19

Related to: 10